Tuesday, February 7, 2017

Norway January 2017

Image result for 2016 bmw i3 in norway

 37% Share!

January is usually a slow month for EV's, but somehow Norway forgot to read the memo, as it had beaten its sales record last month, with 4.831 new plug-in passenger cars sold in Norway last month, up 72% YoY, with the market share reaching a record 37%(!).

And the Opel Ampera-e and new VW e-Golf are still to arrive...Will we see this year a month where plug-ins are the majority?

Looking at the Top Sellers, if the #1 BMW i3 isn't exactly a surprise, the others are, albeit the Nissan Leaf is a surprise for different reasons, while the PHEV's have all beaten their personal bests (New benefits?), the Japanese EV surprises for being able to not only resist the slew of new models and announcements, but actually increase sales from the 284 units of January 2015 to the current 352. Heavy discounting is a possible explanation and if so, it touches a market segment still uncovered by EV's: Bargain seekers, people that do not care for the latest technology, but are sensible to a good deal.

PlModelSales  
1BMW i3622
2Volkswagen Passat GTE411
3Volvo XC90 T8398
4Nissan Leaf
352
5Mercedes GLC350e275

Looking elsewhere, the ZE40 version is starting to be noticed on the Renault Zoe registrations, with 240 units, its best result in seven months, while the Tesla Model X had higher than expected number of deliveries, no doubt linked to the delays of the last quarter of 2016.

Slow start for the 2016 Best Sellers, as the VW Golf GTE started in Sixth (Not too bad), its all-electric sibling e-Golf was only #9, which could be explained by the upcoming new battery pack coming, but for the last year Top Dog, the Mitsubishi Outlander PHEV, it is difficult to see why it was only #15, with 144 units, its worst performance in a year...

In the manufacturers ranking, Volkswagen (20%) started the year ahead of the Manufacturers trophy but the Second Placed BMW (18%) is dangerously close, with Mercedes and Volvo, both at 11% share, running for Third Place.

Looking at Fuel Cell numbers, Hyundai registered six FCEV's last month, while the Toyota Mirai started the year with a big round Zero. Not a good sign, Toyota... 

PlNorwayJan.YTD%'16Pl
1BMW i3622622135
2Volkswagen Passat GTE41141186
3Volvo XC90 T8398398819
4Nissan Leaf35235274
5Mercedes GLC350e275275621
6
7
8
Volkswagen Golf GTE
Renault Zoe
Tesla Model X
257
240
238
257
240
238
5
5
5
3
10
11
9Volkswagen e-Golf23523552
10BMW 225xe Active Tourer170170312
11
11
BMW X5 40e
Hyundai Ioniq Electric
166
166
166
166
3
3
16
20
13
Volvo V60 Plug-In
162162317
14
15
16
Audi Q7 e-Tron
Mitsubishi Outlander PHEV
Mercedes C350e
155
144
129
155
144
129
3
3
3
22
1
15
16
18
19
20
21
22
23
24
25
26
27
28
29
30
31
31
Tesla Model S
Audi A3 e-Tron
Kia Soul EV
Volkswagen e-Up!
Mercedes B250e
Mercedes GLE500e
BMW 330e
Porsche Cayenne Plug-In
Mitsubishi I-Miev
Peugeot iOn
Nissan e-NV200 / Evalia
BMW 740e
Citröen C-Zero
BMW i8
Kia Optima PHEV
Ford Focus Electric
129
118
85
77
70
56
51
33
30
20
17
12
6
3
2
2
129
118
85
77
70
56
51
33
30
20
17
12
6
3
2
2
3
2
2
2
1
1
1
1
1
1
1
0
0
0
0
0
8
7
13
14
9
28
24
30
25
23
18
38
26
33
39
32

TOTAL4.8314.831100


Source: elbil.no; ofvas.no



Models breakdown by Fuel Source


PlModelSales  
1BMW i3622
2Toyota RAV4473
3Volkswagen Passat GTE411
4Volvo XC90 T8398
5
6
7
8
9
10
Skoda Octavia
Nissan Leaf
Toyota Yaris
Toyota Auris
Mercedes GLC350e
Volkswagen Golf GTE
358
352
343
280
275
257

With 37% share, plug-ins are starting to spread across the general ranking, with the BMW i3 winning this ranking for the third time in four months(!) and a record six plug-ins in the Top 10.

The remaining podium positions belong to the Toyota RAV4, now a common sight here, and the VW Passat GTE, which is responsible for 80% of all VW Passat registrations.

More impressive are the plug-in share of models like the Mercedes GLC and Volvo XC90, where 97%(!) of registrations belong to their PHEV versions, if these shares keep this way in the near future, there will be a time where we will see these and other brands announce the end of the regular ICE versions "Due to lack of demand". Imagine that...Looking at Norway's EV market feels more and more like looking into the future.

Interestingly, there is only one regular ICE in the Top 10, the #5 Skoda Octavia, with four PHEV's, two BEV's and three HEV's filling the remaining positions...Another sign that Norway is on the fast track for electrification.


3 comments:

  1. I can be wrong, but I'm the impression that the Model S will be beaten by its younger brother Model X this year in Norway (and maybe in some other markets)...before both being smashed by their yet to come youngest brother Model 3 next year.

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  2. Seems like Passat GTE is a car with a huge potential. And still can be upgraded to ~15kw battery for even better results.

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  3. Amazing figures from Norway. I said last year that 2017 could be the year when the 50% barrier was broken but I thought it was more blind optimism than anything else, but clearly not!

    Norwegian dealerships for those manufacturers that don't have plug-in vehicles must be on the line to head office pleading for plugins to be released soon - I'd hate to be a Norwegian seller of Toyota, Honda, Skoda, Seat, Opel, Jaguar, Land Rover etc in January knowing that I am trying to sell a product that has rapidly diminishing demand. Norway is showing what can be done and will hopefully push the laggards to release electric vehicles soon.

    ReplyDelete