Thursday, September 7, 2017

Norway August 2017

Image result for 2017 vw e-golf in norway
"Ampera who?!? I eat two of them for breakfast..."

Return of the e-Golf

The Norwegian plug-in market grew 43% last month to 5.389 units, leading to an increase in the YTD tally to 36.452 registrations, up 27% YoY, keeping  the plug-in share at 35%.

Looking at August Top Sellers, a lot has changed regarding the previous month, with Volkswagen coming back with a vengeance, not only the e-Golf topped the ranking with 996 units, a new record for the all-electric Golf, but the Passat GTE also returned to the Top 5, with 356 registrations, its best performance in six months.


On the other hand, the Nissan Leaf seems to be finally losing its breath, selling only 264 units, its lowest result this year.

PlModelSales  
1Volkswagen e-Golf996
2BMW i3390
3Mit. Outlander PHEV358
4VW Passat GTE
356
5Nissan Leaf264

Looking at the YTD ranking, the most important news were the VW e-Golf winning back the Number One spot, displacing the BMW i3 to Second, while two particular duels in the Top 10 are making headlines, with the Mitsubishi Outlander PHEV and VW Passat GTE running for Fourth, and Best Selling PHEV, separated by only six units, while in #10 we have the Mercedes B250e sprinting (Only one unit separates them) the BMW 225xe Active Tourer for a place in the Top 10 and the Best Selling MPV trophy.

The Audi A3 e-Tron registered 207 units last month (Year best), allowing it to climb to #14, while on the other hand, the recent Opel Ampera-e is stuck at #16 (Only 61 deliveries in August), suffering from bad allocation decisions coming from GM management, leaving Norwegian would-be customers starving, which according to some reports, is leading to a stampede of cancellations, with customers preferring to buy other models (eg, VW e-Golf), more readily available, instead of waiting for who knows how long for their Opel (I mean, let's face it, the Ampera-e is no Tesla Model 3...).

It's stuff like that damages a brands name, Opel...

In the manufacturers ranking, Volkswagen (23%, up 2%) is in the leadership, with BMW (17%, down 1%) in Second, while Mercedes (12% share) is in Third Place, ahead of Tesla and Nissan, both with 8%.

Footnote: Three additional Toyota Mirai and one Hyundai were added in July to the FCEV stock.

PlNorwayAug.YTD%'16Pl
1Volkswagen e-Golf9963.582102
2BMW i33903.43695
3Nissan Leaf2642.80084
4
5
Mitsubishi Outlander PHEV
Volkswagen Passat GTE
358
356
2.447
2.441
7
7
1
6
6
7
Mercedes GLC350e
Renault Zoe
232
141
2.021
1.842
6
5
21
10
8
9
Tesla Model X
Volkswagen Golf GTE
88
193
1.698
1.656
5
5
11
3
10Mercedes B250e2311.33249
11BMW 225xe Active Tourer2121.331412
12
13
14
15
16
17
Hyundai Ioniq Electric
Volvo XC90 T8
Audi A3 e-Tron
Tesla Model S
Opel Ampera-e
Mercedes C350e
200
115
207
106
61
111
1.214
1.132
1.071
1.016
895
786
3
3
3
3
2
2
20
19
7
8
N/A
15
18
BMW X5 40e
78704216
19
20
Audi Q7 e-Tron
Volvo V60 Plug-In
98
22
703
603
2
2
22
17
21
22
23
24
25
26
27
27
29
30

Volkswagen e-Up!
Kia Soul EV
Toyota Prius PHV
BMW 530e
BMW 330e
Kia Optima PHEV
Mini Countryman PHEV
Mercedes E350e
Volvo S/V90 PHEV
Mercedes GLE500e
Others
80
106
43
81
32
84
86
29
69
10
314
499
487
294
277
258
214
170
170
154
153
1.066
1
1
1
1
1
1
0
0
0
0
3
14
13
N/A
N/A
24
39
N/A
N/A
N/A
28


TOTAL5.38936.452100


Source: elbil.no; ofvas.no


Models breakdown by Fuel Source

PlModelSales  
1Volkswagen e-Golf996
2Toyota Yaris431
3BMW i3390
4Mitsu. Outlander PHEV358
5
6
7
8
9
10
VW Passat GTE
Toyota RAV4
Toyota C-HR
Peugeot 3008
Nissan Leaf
Toyota Auris
356
338
320
267
264
234

With 40% PEV share in August, the general market is showing a mixed cocktail of technologies, with only one ICE model, four HEVs, two PHEVs and three BEVs.

This month we have the VW e-Golf high above everyone else, with 500 units more than the Second Placed Toyota Yaris, with another BEV, the BMW i3,  rounding up the podium.

Two plug-in hybrids (Outlander PHEV and Passat GTE) follow, with two additional Toyota hybrids (RAV4 and C-HR) coming next.

Finally, in #8, the first and only ICE model appears, in the form of the Peugeot 3008, a Crossover that has recently landed and became the best selling ICE model last month, ahead of sure values like the Skoda Octavia.

But having the #11 (Mercedes GLC350e - 232 units) and #12 (Mercedes B250e - 231) spots also belonging to plug-ins, it won't be long until we see the Top 10 without any ICE model...Will it be in September already?

4 comments:

  1. Impressive!
    Any ibea of ICE only models total share in August registrations? Is it below 30%?

    ReplyDelete
  2. Most impressive - thanks

    ReplyDelete